Out with plastic, in with liquid wood hangers. Benetton hangers become eco-sustainable.
Benetton, in partnership with the Fraunhofer-Institut für Chemische Technologie in Pfinztal-Berghausen (Germany),
has developed a green project for the production of liquid wood clothes hangers
– 100% biodegradable and recyclable – and their introduction in the worldwide network of Benetton stores.
The result? Six hundred fewer tons of plastic in the environment in 2011.