United Colors of Benetton Identity Color
color

United Colors of Benetton goes hand-in-hand with color.
Today the palette with which we make our products includes more than fifty shades for knitwear, presented in a colorful mix of designs and patterns.

 

United Colors of Benetton Identity Color

THE YELLOW STITCH AND INNOVATION

In the sixties, Luciano and Giuliana Benetton started it all with a yellow stitch to create their first colorful sweater, a revolutionary garment for men and women around the world.

 

United Colors of Benetton Identity Color

A 360° PHILOSOPHY

Color means optimism, diversity, creativity. For over fifty years, these keywords have driven the design of our products and have guided all the company’s side activities.

 

United Colors of Benetton Identity Color

DYEING GARMENTS

Producing sweaters in neutral colors and dying them only after an order had been made. In the past, this simple insight made Benetton a worldwide pioneer in the field of knitwear.

 

United Colors of Benetton Identity Color

NATURAL PIGMENTS

Today our commitment to innovation in the field of color continues with a line of knitwear made with 100% natural pigments.

 

United Colors of Benetton Identity Color

COLOR YOURSELF

discover your true color

Wheel United Colors of Benetton
DRAG THE
CURSOR
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