The first thing that comes to mind when you speak about Benetton is color, a universal synonym for optimism, diversity, creativity. Nowadays our creative mojo for making products extracts from over fifty shades for knitwear alone, with a mix of colorful designs and patterns.
Our current commitment of innovating color takes a step forward with a sweater line made from 100% all natural pigments.
PANTONE COLOR OF THE YEAR 2016
The Salone del Mobile 2016 saw us celebrate Rose Quartz and Serenity, the color blend chosen as Pantone Color of the Year 2016, with a special display set up by Fabrica at our store in Duomo Square, Milan.
discover your true color