masters of knit

We make sweaters for everyone, like no one else. Ever since the first sewing machine came into the Benetton house in 1955, we have never stopped making knitwear, experimenting with new techniques, processes and materials.

the sweater of the future

TV-31100 is a new knitwear concept. We have designed and produced it in our Treviso laboratories with a single thread, one that’s bound by United Colors of Benetton’s history of excellence that spans over half a century.

our story, our knitwear

Knitwear is our soul, innovation is our fuel.
And in over 50 years we haven’t forgotten our roots.

 

LOADING
'60s

The fight for equality and human rights.
Our story starts here.

Bulletin Board

@ArchivioBenetton

Approx. 1960

One of the first knitting machines

Approx. 1960

The innovation of dyed pieces: the dyeing machine

Approx. 1960

Our colorful sweaters burst onto the market

1965

The Benetton Knitwear Plant designed by Afra and Tobia Scarpa

1966

Lady Godiva Advertising Campaign

1966

The publishing of the Bella headshot

1966

The first My Market store in Belluno

1969

The invite to the opening of the first store abroad (Paris, Rue Bonaparte)

1969

The maxi look is the trend of the year

CHECK OUT THE
'70s
GO
'70s

The years of freedom and the creative explosion.
It’s here that our ambition grows.

Bulletin Board

@ArchivioBenetton

1971

Inauguration of Villa Minelli, Benetton headquarters

1971

Knit jumpsuit

1972

Benetton International Knitwear Advertising Campaign

1973

The first campaign for the 012 kids line

1974

A Benetton knitwear piece on the cover of Vogue

1975

Jean’s West campaign with literature in favor of abortion

1975

Product shots from the 1975 catalogue

1978

The first black models in a Benetton campaign

1979

Benetton sponsors the Treviso rugby team

CHECK OUT THE
'80s
GO
'80s

The years of individualism and unbridled hedonism.
It’s here that we become international.

Bulletin Board

@ArchivioBenetton

1980

An iconic red sweater

Start of the ’80s

Afra and Tobia Scarpa design the Castrette logistics center

1983

One of the first shots by Oliviero Toscani for the 012 line

1984

The headline that encompasses brand values

The ’80s

The Castrette plant produces for 120 countries around the world

1989

The slogan becomes the logo

1989

An award-winning advertisement

CHECK OUT THE
'90s
GO
'90s

The years of awareness and globalization.
It’s here that we become a leading company.

Bulletin Board

@ArchivioBenetton

1990

Carla Bruni wears Benetton for Marie Claire

1991

The family of the future

1991

First edition of Colors Magazine

1991

Fall-Winter Campaign: “priest and nun”

1992

A campaign to raise awareness about AIDS

1993

All the faces of Benetton in a video

1995

Benetton Formula captures the world drivers’ and constructors’ championships

1996

The new Benetton logo designed by Massimo Vignelli

1998

The Girasoli catalogue with disabled models and their families

CHECK OUT THE
'00s
GO
'00s

The age of Internet and the democratization of knowledge.
This is where we consolidated our business.

Bulletin Board

@ArchivioBenetton

2001

Inauguration of Fabrica, center of communication research

2001

The Zhang Yuan scarf

2003

The Food for Life social campaign

2006

The first fashion show at the Centre Pompidou in Paris to celebrate the 40° anniversary

2009

Opening soon, the display at the store of the future

2009

The first 40 years of 012

CHECK OUT THE
2010s
GO
'10s

The years of social networks and connectivity.
It’s here that we have accepted the new challenges of our time.

2010

It’s my time, the first online contest for campaign models

2011

Wool and eroticism come together in Lana Sutra works of art

2011

The Unhate Foundation is launched against violence

2013

Transgender model Lea T poses for Benetton and the Unhate Foundation

2015

“We are glad it’s a girl” is our campaign in favor of gender equality

2016

The Women Empowerment Program is created

2016

TV-31100, an innovative sweater, Made in Treviso, is designed

2016

The first collection with an outside designer: Stella Jean

BENETTON IMAGE ARCHIVE FOR EDITORIAL USE ONLY
60   70   80   90   00   10  

SHARE OUR STORY

'60s

SHARE OUR STORY

BENETTON IMAGE ARCHIVE FOR EDITORIAL USE ONLY
'60s

The fight for equality and human rights.
Our story starts here.

Bulletin Board

@ArchivioBenetton

Approx. 1960

One of the first knitting machines

Approx. 1960

The innovation of dyed pieces: the dyeing machine

Approx. 1960

Our colorful sweaters burst onto the market

1965

The Benetton Knitwear Plant designed by Afra and Tobia Scarpa

1966

Lady Godiva Advertising Campaign

1966

The publishing of the Bella headshot

1966

The first My Market store in Belluno

1969

The invite to the opening of the first store abroad (Paris, Rue Bonaparte)

1969

The maxi look is the trend of the year

CHECK OUT THE
'70s
GO
LOADING'60s
'70s

SHARE OUR STORY

BENETTON IMAGE ARCHIVE FOR EDITORIAL USE ONLY
'70s

The years of freedom and the creative explosion.
It’s here that our ambition grows.

Bulletin Board

@ArchivioBenetton

1971

Inauguration of Villa Minelli, Benetton headquarters

1971

Knit jumpsuit

1972

Benetton International Knitwear Advertising Campaign

1973

The first campaign for the 012 kids line

1974

A Benetton knitwear piece on the cover of Vogue

1975

Jean’s West campaign with literature in favor of abortion

1975

Product shots from the 1975 catalogue

1978

The first black models in a Benetton campaign

1979

Benetton sponsors the Treviso rugby team

CHECK OUT THE
'80s
GO
LOADING'70s
'80s

SHARE OUR STORY

BENETTON IMAGE ARCHIVE FOR EDITORIAL USE ONLY
'80s

The years of individualism and unbridled hedonism.
It’s here that we become international.

Bulletin Board

@ArchivioBenetton

1980

An iconic red sweater

Start of the ’80s

Afra and Tobia Scarpa design the Castrette logistics center

1983

One of the first shots by Oliviero Toscani for the 012 line

1984

The headline that encompasses brand values

The ’80s

The Castrette plant produces for 120 countries around the world

1989

The slogan becomes the logo

1989

An award-winning advertisement

CHECK OUT THE
'90s
GO
LOADING'80s
'90s

SHARE OUR STORY

BENETTON IMAGE ARCHIVE FOR EDITORIAL USE ONLY
'90s

The years of awareness and globalization.
It’s here that we become a leading company.

Bulletin Board

@ArchivioBenetton

1990

Carla Bruni wears Benetton for Marie Claire

1991

The family of the future

1991

First edition of Colors Magazine

1991

Fall-Winter Campaign: “priest and nun”

1992

A campaign to raise awareness about AIDS

1993

All the faces of Benetton in a video

1995

Benetton Formula captures the world drivers’ and constructors’ championships

1996

The new Benetton logo designed by Massimo Vignelli

1998

The Girasoli catalogue with disabled models and their families

CHECK OUT THE
'00s
GO
LOADING'90s
'00s

SHARE OUR STORY

BENETTON IMAGE ARCHIVE FOR EDITORIAL USE ONLY
'00s

The age of Internet and the democratization of knowledge.
This is where we consolidated our business.

Bulletin Board

@ArchivioBenetton

2001

Inauguration of Fabrica, center of communication research

2001

The Zhang Yuan scarf

2003

The Food for Life social campaign

2006

The first fashion show at the Centre Pompidou in Paris to celebrate the 40° anniversary

2009

Opening soon, the display at the store of the future

2009

The first 40 years of 012

CHECK OUT THE
2010s
GO
LOADING'00s
'10s

SHARE OUR STORY

BENETTON IMAGE ARCHIVE FOR EDITORIAL USE ONLY
'10s

The years of social networks and connectivity.
It’s here that we have accepted the new challenges of our time.

2010

It’s my time, the first online contest for campaign models

2011

Wool and eroticism come together in Lana Sutra works of art

2011

The Unhate Foundation is launched against violence

2013

Transgender model Lea T poses for Benetton and the Unhate Foundation

2015

“We are glad it’s a girl” is our campaign in favor of gender equality

2016

The Women Empowerment Program is created

2016

TV-31100, an innovative sweater, Made in Treviso, is designed

2016

The first collection with an outside designer: Stella Jean

LOADING'10s

our yarns

Origins and features of
our knitwear for Spring Summer.

 

DISCOVER MORE

Discover our yarns fall winter.

 

OUR ICONS FOR SPRING 2017

TEXTURED SWEATER

Crew neck 100% cotton sweater, featuring two knits.

COTTON SWEATER

Crew neck sweater in 100% cotton, with embroidered Benetton logo. Slim fit.

COLOR BLOCK SWEATER

Pullover in soft cashmere blend, featuring broad ribbing allover.

V-NECK SWEATER

Flowy sweater in viscose blend, featuring reversible front-to-back construction.

KNIT JACKET

Destructured jacket in 100% jacquard cotton. Slim fit.

WOOL SWEATER

Crew neck sweater in 100% wool with ribbed knit trim at cuffs and bottom.

CREW NECK SWEATER

Crew neck sweater in 100% virgin wool with clashing color cuffs.

MULTICOLOR SWEATER

Sweater in cotton blend with multicolor stripes, with ribbed knit trim at cuffs and bottom.

TEXTURED SWEATER

Crew neck sweater in 100% cotton with vanisé-look textured knit.

GEOMETRIC SWEATER

V-neck sweater in viscose and silk blend, livened up by geometric knit.

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