The vision of a better world, in which people interact in a fair society and a prospering environment, has lead every step we’ve taken in the past fifty years. Today our social commitment unfolds on a wide range of projects.
Gender equality is a necessary step to building a peaceful, prosperous and sustainable world for everyone. For this reason, in October 2015, we launched the Women Empowerment Program, a long-term sustainability program, aimed at supporting the empowerment and legitimacy of women around the world.
Since the Eighties, our campaigns have managed to shock, inform and sensitize people about the most pressing social issues of our time and how they can be addressed and resolved. Below is a selection of the most important ones.