JEAN'S

Born from the meeting of tradition and contemporary vision, Jean’s West emerges: a collection that draws on the
mythology of the Far West and reshapes it with refreshed silhouettes, authentic details and materials that tell
timeless stories.

At the heart of the collection is denim. A return to the origins, where this fabric confirms itself as an essential
piece of the everyday wardrobe, capable of telling stories through every detail.

A distinctive sign of the brand, the iconic logo featuring three horses is renewed with a contemporary design.
Present on the back label of trousers and as a print on T-shirts and sweatshirts, it becomes a narrative and
identity-defining element of the collection.

Denim is offered in three washes achieved through extended stone-washed treatments, which give the fabrics a
lived-in character and an authentic texture.

From this balance between past and present comes a collection of trousers — bootcut, regular and carpenter for
men; wide, bootcut and cropped with turn-up for women.

Outerwear includes two jackets with a vintage look and a long denim rinse trench coat, conceived as a transversal
piece. Shirts resurface as an identity element: yarn-dyed check for men and bandana-print viscose with a knot
detail for women. T-shirts and sweatshirts feature Western-inspired graphics reinterpreted in a contemporary
key, while canvas sets expand the offer, maintaining a functional and authentic aesthetic.

Accessories complete the proposal, rendering the Jean’s West universe immediately recognizable. A reference to
the traditional Western wardrobe, reinterpreted through functional and carefully crafted details.

Discover the collection, now available online and in selected stores.

Benetton Rugby players Lorenzo Cannone, Alessandro Izekor and Tommaso Menoncello bring their own style to the key pieces of the new Jean’s West collection.

Jean’s West was founded in 1974 and stands as one of the pillars of Italian denim - a brand that built its identity
by evoking the Far West, the world of early Western films and icons such as John Wayne and Gary Cooper. From
the beginning, it has distinguished itself with a style rooted in independence and individualism, showcased through
groundbreaking advertising campaigns celebrating jeans in their most authentic form. Denim becomes the ultimate
protagonist, thanks to the famous 5- and 10-year “aged” washes and extended stone-wash treatments that create
genuinely vintage effects. From these roots emerges the new SS26 collection, reinterpreting Western aesthetics in
a contemporary key.