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Discover the innovative navigation of the site thats personalized based on the weather conditions of your location.

Exclusively at Benetton.com

Lots of interactive services to uncover, available only at the official United Colors of Benetton online shop.

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ALTERNATIVE TO WEAR

Perfect for... making mom happy!

Sunday lunch with the family calls for dressing up. No suit and tie, but a nice shirt is the least you can do to put a smile on mom's face. Pick out yours.

ALTERNATIVE TO WEAR

Perfect for... the office

Clothes don't define you, but the office calls for professionalism, with looks too. Pick out your favorite from our recommendations for deskside looks (or for video calls).

ALTERNATIVE TO WEAR

Perfect for... any occasion!

You can never go wrong with chinos! Available in tons of colors, fabrics and fits, they adapt to all styles. Try on your favorites and you'll get hooked immediately.

ALTERNATIVE TO WEAR

Perfect for... scorching hot days

Getting dressed to go out, on hotter days, is truly difficult. The one sure thing? You've got tons of t-shirts and tanks in fresh, lightweight and breathable cotton to choose from.

CHOOSE YOUR STYLE

Perfect for... a stroll downtown!

T-shirts, polos and casually fresh shirts, paired to perfection with a pair of your favorite jeans. Go with the option that brings out your style the best.

ALTERNATIVE TO WEAR

Perfect for... a night out

Outdoor dinner, drinks with friends or a nightcap? Brace yourself for anything with a light jacket, for wearing or lending to others if necessary.

ALTERNATIVE TO WEAR

Perfect for... standing out!

How to stand out from the crowd? With accessories, of course. Choose your favorite to round out the look with a personal touch.

The new Benetton collection is a concentrate of color and innovation. The Benetton men’s apparel focuses on casual clothing that you can mix and match with creativity, like business and casual shirts, printed or solid colored T-shirts and sweatshirts and cotton polo shirts that are meant to be worn with pants and jeans.
In the new Benetton catalogue you will also find a modern and colorful collection of outerwear: ultralight or down coats, blazers, jackets and coats suitable for any season.
The true spotlight always belongs to our iconic knitwear, with classic jumpers, crew neck jumpers and cardigans available in the extensive “Benettonian” palette.
The looks are rounded off with accessories like lace-up shoes or trainers, wrap-around scarves or lightweight pashminas, bags, rucksacks and leather belts.
To enjoy your laid-back moments to the max, the new Men’s Collection by Undercolors of Benetton offers underwear and nightwear in natural fabrics and comfortable loungewear.

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